Holiday Giving Campaign

Challenge
Charitable giving is highest in December, but JustGive.org had not capitalized on this fact. The organization’s goal: increase direct-to-site revenue through charity gift cards, which were not yet a well-understood product.

Solution
Researched and managed a two-month $23K digital advertising campaign with five national, regional and environmental media to promote charity gift cards. The simple ad message—Give small packages that make a big impact—explained that cards let recipients give to their favorite cause, making them the perfect holiday gift choice. The campaign raised $427K in revenue.