New Philanthropy Product

Challenge
Over time, charitable donors have become more sophisticated. Technology gives them quick access to more information, and crowdfunding campaigns fuel the desire for donors to know specifics about the impact of their donations. JustGive.org didn’t have a charitable giving product that met this need.

Solution
Created Charity Gift Guides with the 12 most popular causes, and donation gifts ranging from $15 to $100. Introduced the Holiday Gift Guide and tracked results. Building on its success, expanded to three additional guides—For Him, For Her, General—that could be marketed throughout the year.

The Gift Guides satisfied donors’ need to know what their donations accomplished, providing a choice of causes to support and gift sizes. This product generated nearly $100K of new giving for JustGive in three years.